Writing articles and writing SEO articles is an entirely different thing. We don’t write our blog posts like we wrote our essays in school and college. Those were academic related essays. These articles have a wide range of vocabulary that might need someone to take a dictionary to understand whale read. We didn’t write them for quick help to deliver to people. They were based on our opinions, facts, and things like that. However, blog posts are also based on these things, but there’s a difference. If we recall the topics of essays and articles we wrote in our school and college, they were not like the following:
- Top 10 ways to reduce weight fast
- How to get ranked high on google in 2022
- Ten places to visit in southern California in 2022
Difference between Blog Posts and other Articles
Can you spot the difference between blog posts’ topics and academic articles’ topics? Blog posts differ from academic articles because we write them to help people online. We face different problems every day. And we know the internet has made our lives easier. Now, if we want to know something, it is only one click away, whether it is a word’s meaning or a detailed recipe to cook the best apple pie. We can find everything on the internet, and you don’t find one article related to the topic, but you find hundreds of them. Google uses specific parameters to determine which blog post it should rank on the top. And that is where seo steps in and why people seek a good SEO service for their website.
We will discuss in this post expert people’s suggestions on how to write these seo articles we talked about above. We will also side-by-side compare them with other article types. However, know that there is nothing like one is better than the other. It is just the domain which means we need to know what we are writing for and where our writing will be published. And write accordingly.
- Find a Topic and do the keyword research
What does that mean? Do we have to do keyword research after we find a topic? Or can we go vice versa as well? Well, both are okay. It depends on the situation. Sometimes you get a title topic that you think your audience will love, which is also relevant to the market. In such scenarios, you can brainstorm about the title and come up with a headline you will use for your blog post. In contrast, you do keyword research (we’ll talk about in the upcoming sections), and then, according to those keywords, you derive a topic you will write about.
Keywords are the most crucial part of good web articles. Without keywords, you cannot rank your website high.
- Write High-Quality Content
Do we even have to say this? Things will only become seo friendly when they are user-friendly. Moreover, they should act like friends to their readers. Lately, have you ever visited a blog post on the first results page that was written poorly and had filler content? Probably No. In the early days, people could rank their content despite not having good quality. They used to do keyword stuffing and other related stuff. Now, no one can use any black hat method to rank their content.
- Write Good Readability Content
As we said, we write online articles to help people with their problems. Wouldn’t it be weird to use scholarly words inside our content? Of course, it will be. You don’t want to hold a dictionary while they read a post which’s topic is How to Reduce Fat fast. However, since it can contain medical terms, it is okay to use them. Those terms are not hard words or synonyms for an easy word. It’s the medical language. Users know it and can search for those terms’ meanings online.
It is not wrong to use complex words and synonyms. But it depends on what we are writing and for who we are writing. These are the same people who read novels as well. But novels don’t require to not use of synonyms. There are hard words in novels, but people read and enjoy them because it suits the novel. Using difficult synonyms will not suit the blog posts we write to help people. There are many tools to know an article’s readability. The most accessible tool is Yoast seo which you can use free of cost, and it tells you what you can edit to increase the readability. Moreover, you can use the Readable tool, which tells you in-depth what’s making your sentences hard to read. You can use it for free, but we recommend buying it as it costs you $4 per month only.
- Format of your Web Articles
When writing a school or college essay, we can go without adding heading and subheadings. It doesn’t matter there and is not even required. But when writing web posts, it is essential to include headings and subheadings in your content. Not only that, but you also need to write short sentences and brief paragraphs. It makes your content easy to read.
If you want to make your blog posts easy and fun to read, try adding images to them. Do it, especially when your blog posts are lengthy. If you read blog posts online, you know how good they look with relevant images. For example, a blog post that teaches you to make grilled chicken has no pictures but only text. On the other side, you find a site with images of steps included in the blog post. Not only does it help your readers more, but it also makes them want to read more of your articles.
- External and Internal Linking
Good SEO needs to include internal and external links in your blog posts. It makes your content more indexable. Moreover, your website should have a good structure and a site map. All these things matter a lot for seo. Internal linking is easy as you will link your one blog post to another where it is relevant. However, external linking is a little difficult. External linking means when other websites of similar niches link to your website. People seek websites with high DA (Domain Authority) for backlinks since that will help them. But it is not easy. No one would want to include your blog post’s link in their content unless your article is exceptional and quality-oriented. But if you have it, then you’re good to go.