Most the people just create an ecommerce website and then forget about that. They actually anticipate traffic and business out of their websites that are designed beautifully. They actually anticipate traffic and business out of their websites that are designed beautifully. Do you really need to do any kind of serious marketing or promotion to attract customers to your shop? The answer is “no”, as you are visible to the passersby – your target audience. However, this is not the case with eCommerce stores. There is so much competition out there that you have to do a lot of hard work to make your website visible. Doing some social media and SEO here and there will not fetch business automatically. You need to have a wider content marketing strategy in place.
Most of the eCommerce ventures fail because they are unable to attract visitors. They keep on wondering what is happening. In fact, the E-Commerce space has become so much crowded that random activities aren’t going to work. If you don’t have a content marketing strategy in place, you cannot achieve your targets. So what should you do in order to survive? Everybody would suggest that you should go for digital marketing but digital marketing is often confused with SEO and social media marketing, which is again a very limited approach to a monstrous challenge.
Driving sales and attracting traffic can’t be achieved by employing a few digital marketing tricks. You can rank high on certain keywords but still, it won’t make an impact if you are not working hard to build an audience through content.
You can also choose e-Commerce free software, but then you would have to make sure that it meets the expectations of your customers. There are lots of e-commerce free software programs available in the market but they offer limited features. So if you are planning to grow your business, choose paid software.
Now when we talk about content marketing, it is not limited to creating a few articles or blogs. In fact, everything you create that can be seen by your customers is content. So to begin with, your website, your blog, and your social media accounts and posts, everything is content. It also includes your paid advertisements, the images you create for your products and brand, infographics, podcasts, and videos. So your overall marketing strategy should be carved on the basis of the following points.
- Define your main marketing message
- Define your target customers
- Find out the places and platforms your customers visit quite often
- Research the problems and needs of your customers and how you can solve them
- Research your competition
- Research the marketing activities of your competition
When you are ready with the answers to these questions, you will have a lot of data to develop your content marketing plan.
Use e-Commerce marketplace software that meets the expectations and needs of your customers. You will be able to do that only when you know about their psychographics and how do they think. Know their preferences, likes, and dislikes, and choose your e-Commerce marketplace software accordingly.