Capture Local Customers: How an Area Code Vanity Phone Number Can Help

If your business wants to be found in local ads such as TV, billboards and radio, consider adding a vanity phone number. Whether local or toll-free, these numbers can be easy for your customers to remember and will help boost your brand and increase sales. A vanity phone number is a memorable sequence that spells words or phrases such as 1-800-FLOWERS. These numbers are more effective than unique digits because they make it easier for your customers to reach you.

It’s Easier to Remember

Businesses that use vanity numbers see a 28% to 40% increase in call volume as people frequently remember and dial them. This boost in call volume helps with lead generation and sales, ultimately impacting the bottom line.

Choosing the right vanity number for your business depends on the type of company you are and the marketing campaign plan you are running. It’s also important to consider the number attribution option, such as whether you want it to be local or toll-free. A toll-free prefix such as 800 or 877 means the customer isn’t charged for placing the call. This is a great option if you have a national customer base. Home improvement services and remodelers can benefit from a memorable vanity phone number communicating exactly what they do. For example, 1-800-REPAIR-UC could generate more calls from customers interested in fixing their roofs or kitchen remodels.

Another industry that can benefit from a memorable vanity number is legal and law enforcement. These industries often have high-pressure sales and are highly competitive, so having a phone number that is easy to remember will help with customer engagement and conversions.

It’s Easier to Brand

When you buy 201 phone number, it is easy to brand your business through various marketing channels. It also helps to improve customer recall, which leads to higher conversions and sales. The best vanity numbers are short, easy to remember, and capture a key element of your business. You can use your favorite keywords, business name, or location to create a customized number that sticks in people’s heads. A vanity number also allows you to customize your caller ID, allowing your callers to see a consistent name and brand on their phone rather than the standard “Unknown Caller.” Local and toll-free vanity numbers enable businesses to establish a local presence for customers in specific regions. In addition to capturing a local audience, these numbers can help companies to appear more professional and trustworthy. Customers often reject calls from unfamiliar areas or numbers and are likelier to answer calls that start with a familiar area code. You can choose from various local and toll-free vanity numbers and easily port your existing number into our virtual phone system. Once you’ve selected a number, you can use our IVR to customize how your callers reach the right team members. For example, you can set up your business to handle customer service calls through an auto-receptionist that routes calls to the appropriate agents.

It’s Easier to Reach

Using local phone numbers can make it easier for customers to find your business. You can also customize your caller ID to show your business name, which will help you build brand recognition. Many people reject calls from unknown numbers, so displaying a character is an excellent way to get them to answer. Another way to grow your local customer base is to provide excellent customer service. Satisfied customers are the best marketers and will spread word of mouth about your business. Word of mouth is especially powerful in local communities, where happy customers can bring in new ones. You can also promote your business through paid advertising, an important part of any marketing strategy. This can include search ads, social ads, and display ads. Other ways to reach local customers include community involvement and creating online content. You can participate in local events, such as charity walks or fairs, or sponsor a youth athletic team. You can also create online content, such as blogs and videos, to share your story and attract local audiences.

It’s Easier to Track

In addition to your website and online paid ads, a vanity phone number is an effective tool for growing local customers. You can also use it on your social media channels or other marketing materials, such as business listings online, to help potential clients recall and identify your business easily. While growing your business through organic means may take longer, paid advertising can accelerate the process. You can target specific keywords and reach your audience on a budget that works best for you. Plus, you can test and track the results to see how your marketing strategy works. Depending on your goals, you can use a local or toll-free vanity number for your company. Both options effectively penetrate the local market and gain customer trust. You can even include a call-to-action on your social media pages to encourage people to dial the number and engage with your brand.

While the key to growing a local customer base is excellent customer service, you can also increase engagement and visibility by establishing relationships with complementary businesses in your area. For example, contacting nearby hairdressers and estate agents makes sense if you’re a carpet cleaner. You can drop off business cards to them and ask if they’d recommend you to their clients.