Corporate gifts are great vehicles for showing appreciation, building loyalty and strengthening relationships. At the same time there is no one size fits all when it comes to choosing a perfect corporate gift. The key is choosing a corporate gifting partner that can help you work with your budget and pick the best possible option for your needs.
When it comes to thanking clients for existing business, corporate gifts and tokens of appreciation are the ideal tool to show how grateful you are. These gifts show that your company values their business and makes sure they receive a token of appreciation for their dedication to your company.
A Branded corporate gift Bristol can make the difference between a great employee experience and one that falls short. Look beyond generic t-shirts and pens to create something remarkable that truly speaks to your company culture and corporate values, or give an item that provides your employees with functionality they need while they’re on the job.
Corporate Gifting
Well established companies know that gifting is part of the sales cycle. Whether you meet a client at a trade show or by referral, establishing the Know Like Trust cycle is an essential. And delicate process, and corporate gifting helps to move the relationship along. A well-seasoned sales person can nail the “Like” phase within the first or second interaction they have with the potential client, but the “Trust” phase comes with time and, more importantly, impressionistic behavior.
The most important part of this cycle is to establish yourself as someone who knows what they are talking about. This means knowing your product inside out, but also knowing how to use it and how to explain it in a way that is easy for your customer to understand. If you are able to do this, any potential client will see you as an authority on this topic—and therefore someone they can trust.
Once you’ve established trust with your customer by proving yourself as an expert in your field. It’s time to start building rapport with them on a personal level. There are many ways to do this: sending holiday cards during December; sending birthday wishes; asking them about their kids’ soccer games; etcetera!
Instant Positive Brand Association
Branded corporate gifts Bristol are a great way to achieve differentiation, build brand loyalty and increase sales. A physical gift given by one company to another creates an almost instant positive brand association. The tangible nature of the gift triggers the “receiving” person to feel an emotional attachment — the endowment effect. This leaves the individual feeling emotionally compelled to reciprocate; they respond with their own gesture – usually in the form of writing a blog post, sharing a story. Posting your hashtag on Instagram or attending a product demonstration or event.
Giving gifts is fundamental to the business. Not only does it bring happiness to your customer, but also helps improve their relationship with you. Gifts are not about monetary gains but about fulfilling customer satisfaction. This can be done by maintaining a good relationship and showing that we care about them.
