E-commerce returns management: The Present and The Future
Returns processing is a service you must provide your customers if you run an e-commerce firm. Customers are more likely to be unsatisfied with their purchases online than when shopping in a brick-and-mortar store. Even though e-commerce returns management is expensive, it’s an investment worth making if you want to address consumer concerns and improve your online store’s image. Here are why product returns management is so critical and the advantages of outsourcing it to an e-commerce fulfilment centre.
Why e-commerce returns management is right for You?
Returns are always permitted when you run an internet shop. A 14 percent average return rate in e-commerce might potentially lead to increased revenues per client if you can achieve that. Your sales staff may have to deal with a more significant number of returns, which may hurt your items. Returned items might be caused by a wrong product being delivered, consumer conduct; damaged goods; wardrobing concerns; and delivery delays. Listed below are some of the most common reasons consumers decide to return products and strategies for lowering that number.
Ordered the Wrong Product or Size:
It is not possible for consumers to check and test items in an e-commerce business before buying. You may reduce the number of product returns by providing your consumers with accurate measurements and size charts that correspond to the actual product dimensions.
- Products that don’t live up to the hype or description:
This kind of return may be avoided entirely. Your product descriptions must be as precise and informative as possible so that customers know exactly what they are purchasing. The image of your item must also be of excellent quality and accurately depict the colour and size of the item.
- The Product or Size Was Shipped Incorrectly by the Company:
Making sure your product selection process is precise might also help you avoid this type of turn. So that you don’t waste money and your consumers receive the correct goods. Customer mistake accounts for more than half of all returns, and you have complete control over making sure you’re not one of them.
- Uninitiated Consumers’ Product Knowledge:
As a retailer, it is your responsibility to educate your consumers on how a product works and what its purpose is before they decide to buy it online. As an alternative, you may supply them with information about related items that complement the one they’re interested in purchasing, especially if it seems like the product is self-explanatory. As a result, a consumer is spared the hassle of trying something new.
- During the Holidays, I bought this item:
During the holidays, a lot of items are returned. However, if they are not used or left behind, customers who buy things as presents may return them to your business. One of the best ways to avoid having your goods returned is by clearly expressing the worth of the product to your customers upon purchase.
- Keeping Customers:
You may save money and keep consumers by reducing the time it takes to return things, making credit accessible sooner, and maximizing the value of unsellable products with returns management software.
- Satisfaction of the Clientele:
The return policy page is often visited by customers who do their research before making an online purchase. Most online customers check out the return policies, and 15% of them will abandon their basket if they can’t discover or understand the procedures. Make sure your policy is concise, transparent, and fair to improve client happiness.
- Build Customer Loyalty:
To keep consumers returning, you may leverage the return process to go above and beyond what they anticipate. Make the return procedure as easy as possible for consumers by extending the regular 30-day return period and enabling them to return things to an actual shop location if feasible.
These were some fantastic benefits of product returns management.