Historically, this one here video was the domain of large firms with vast marketing budgets capable of paying directors and editors to create clean, glossy videos.
Now, Facebook has increased the accessibility of video to microbusinesses with limited resources. In reality, Facebook Live is a highly effective tool that is more than a video; this one here it is a live, interactive event. All of this is accomplished with the click of a button and within the limits of the Facebook ecosystem.
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Purpose of Facebook Live:
It’s absurdly simple. You have the option of broadcasting from a mobile device or a desktop PC (on a desktop, you will need to verify your business page). It’s easier to do so via the Facebook App on a mobile device.
Simply click the Live/Go Live icon (depending on your device) and create an engaging title for your show. You’re all set to go, and you’ve already begun broadcasting to your followers.
You’ll be able to monitor the number of viewers for the live show, read comments as they are entered, and view reaction icons. It may be quite thrilling.
Once completed, the film is saved to your timeline and may be viewed in the same way as any other movie. As a result, it retains value within the Facebook ecosystem as well as across other social media platforms; viewers who missed the live stream can catch up later, and you can tweet or embed it on your site to increase its visibility.
Reasons to use of Facebook Live:
Video content, according to studies, readily beats written information. Individuals’ attention spans are dwindling. Video is intuitive to watch, and live video is even more captivating because it invites viewers to join in on a conversation or ask questions.
Broadcasting live is redefining marketing. It’s an effective method of improving your clients’ perceptions of your brand. It provides real-time engagement and communication with your audience, and the success (or failure) of your campaign can be quantified immediately depending on the audience’s response.
Additionally, you will not need to invest in expensive video equipment or editing software, as your mobile device and microphone will suffice. Of course, investing in some basic video equipment, such as a flexible tripod and a lapel mic or headset, will improve the image and sound quality, so that’s something to consider if you want to maximize your Facebook Live experience.
Strategies to Facebook Live assist your business:
What you can accomplish with Facebook Live is obviously dependent on the nature of your business. To get you started, here are some suggestions:
Provide a sneaky peak:
Give your viewers a glimpse into your company’s inner workings by introducing the staff and demonstrating how you communicate. Consider a restaurant exhibiting its kitchen, complete with a chef teaching how to prepare a signature dish, or a wedding location showcasing modern amenities.
These kinds of videos also benefit recruitment by demonstrating the company’s culture and giving prospective employees a taste of what it’s like to work there.
Demonstrate your product:
Show how your products are used and bring them to life; this is an excellent way to effectively highlight the features, capabilities, and ease of use of your products.
Hold a Q & A session:
Invite your consumers to ask any questions they might have by email or phone. This is particularly beneficial for organizations providing professional services, consulting, and coaching, as it encourages the audience to believe in someone’s knowledge. It builds credibility, and as a result, people will come to know and, hopefully, like you.
This could be a mini-campaign: create a live video announcing that something amazing is about to happen and the date of the big reveal. This will entice your audience to be online at the appropriate time to witness you launch your new product before it becomes available to the general public. Additionally, you may offer a pre-order deal to increase sales.
Promote an event:
Create a Facebook post inviting your followers to join you for a live video in which you will provide detailed information about your upcoming big event. This is a terrific strategy for places that provide music and live entertainment.
Use your abilities:
Make use of your abilities and knowledge to provide comprehensive training and assist people in resolving common problems or concerns.
Interviews Record a conversation with a member of your staff or solicit feedback from clients about their experience working with you. Brands are constructed around your people, and brand reputation is constructed through positive customer feedback. As a result, this is a fantastic method of brand marketing.
Build on your Blog:
Construct it for your personal blog. Which subjects elicited the greatest feedback? What concerns have they elicited? Schedule a live video to respond to all of those questions and comments and to continue the dialogue. It saves time as compared to responding to individual inquiries in writing.
Before beginning, assess your objectives and seek assistance from Facebook on best practices.