Many companies are using online marketing to market their products or services called digital marketing. It is a great way of advertising your brand, company and even yourself to target audiences all over the world. There are many types of digital marketing jobs you can choose from for example social media, search engine optimization, content writing, and more. The first step to land a job is to understand what are the online marketing skills you need to get a digital marketing job.
Below are the top 10 online marketing skills you should have to land a job.
1. Web Analytics
What are your target audiences doing on the websites? Is your website converting your visitors into customers? These are some of the questions that web analytics can answer for you. It will help you discover how often a visitor comes to your site and what pages they visit. You also need to know how many visitors visit your site, where they come from, and for how long. You can use this information to make changes to the website or take other actions to get more traffic.
2. Website Copywriting
It is all about content marketing these days, and it’s an essential skill for any digital marketer if you want to be successful in this field. You need to know how to create and format content to target your audience and get their attention. You need to know what they like to read and what type of content is most likely to engage them.
3. Digital Marketing Blogging
To become a successful digital marketer it is essential that you can write well and communicate clearly with your readers. You should know how to effectively communicate ideas, solve problems, build credibility, etc. using blog posts.
4. Paid Traffic
You need to know how to drive traffic to your website using paid advertising platforms like Bing ads, Facebook ads, Twitter ads, etc. You need to be able to set up the right ad that will best suit your business needs and target audience. You also need to know how much you should pay for the ads and how many people you can reach.
5. Online Marketing Tools
You need to know how to effectively use social media. You need to know which social media platforms work best for your business, and how to use each of them effectively. You should make a list of the tools you will need, and most importantly you need to know how to use them properly.
6. Content Planning
Content planning is the process of deciding what kind of content you need to create for your audience, what purpose it will serve, and who you are targeting. You should know how to execute your content properly so that it reaches the right target audience.
7. Graphic Design
It is not only about the written content, but also how it looks and feels as well as what colors and fonts to use. You need to know how to design a good-looking website that will attract your audience and increase your brand awareness.
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8. Social Media Management
You need to be well versed in the various social media platforms: Facebook, Twitter, Google+, YouTube, et al. You should know how to effectively manage and measure your social media efforts for business growth.
9. Mobile Marketing
Mobile marketing has become an important part of digital marketing as many people now use smartphones and tablets to surf the web. You need to know how to reach your audience effectively as they surf the web on their mobile devices. You need to know how to create a mobile-friendly website and optimize it for search engines.
10. Landing Page Optimization
Optimizing your landing page is a crucial step in the process of digital marketing because it determines what will happen to your visitors after they visit your site. This means that your landing page should be able to convert your visitors into leads and potential customers. You need to know how to effectively optimize your landing pages and increase the number of leads and sales.
If you know how to use these skills you can become a successful digital marketer. Some of these skills will be more important than others depending on the job you are applying for. Just be sure to show that you have those skills in your resume and cover letter. To see more online marketing skills, check out this list from Constant Content.
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Author: Tirtho Sourav Chandra