Business

What are the best digital magazine publishing tools that you should be using?

Digital Magazine Publishing

It’s no secret that magazines are falling out of favor with readers. But that doesn’t mean people have stopped being interested in reading them. Enter the online magazine maker. These tools make it easy for anyone to create a professional-looking magazine, no design experience is necessary. In this article, we’ll take a look at some of the best online magazine makers available today and why digital magazine publishing is important for your business. We’ll also discuss the pros and cons of using them and how they can benefit your business or organization. So if you’re looking for an easier way to produce high-quality magazines, read on!

But before we dive deep into the tools that help in digital magazine publishing, let us discuss 5 reasons why your magazine needs to have a digital version as well.

As you can see, digital is the future. All the traditional methods of advertising and marketing are now leaning towards a more integrated approach; where you use multiple channels to promote your brand. And Magazine maker apps provide such an advantage as it lets your customers share their favorite stories on social media, or embed them in their blogs! They don’t need to wait until they reach their desk or personal computer to read them, they can always read it on the go.

  • Print magazines are reducing in number

Around the world print media is fast declining thus being in favor of digital magazine publishing. People are slowly moving away from magazines and newspapers in favor of online platforms because of how easy it is to access them! If you still want to send printed copies of your magazine, no one will even bother opening them because they know what’s inside.

  • Everyone wants more content

Everyone wants more content! And it’s not merely for the sake of having more content; it is really hard to cover everything in just a few pages. That’s where digital magazines come into play. And it doesn’t mean you have to create more content, the wonderful part is that digital magazine makers allow you to cut down on some articles or share multiple articles in one single feature.

  • Requirement of multiple formats

Everyone wants more formats! No matter who your audience is, they would want to read your content in many different formats. Not everyone is okay with reading a magazine on a laptop or desktop, some people would prefer using their mobile and some may like the traditional printed version the most! So the best way to go about this issue is by creating digital versions of your magazine that can be accessed on various platforms and devices seamlessly.

  • Decline in traditional marketing methods

This is the most important part – Traditional marketing methods just don’t work anymore. So you need to think of creative ways to promote your magazine, and one such reliable method is producing a digital version or making it easily accessible online. You can use many different online magazine maker tools to achieve this, and we’ll discuss them soon.

Tools that make digital magazine publishing easy

You should never limit yourself when thinking about the best way to promote your brand. Because at the end of the day, creativity is key – and there’s nothing as inspiring as seeing what other people do. That’s why you need to learn about various tools that can help your online magazine maker solve problems or complete tasks.

  • Flipsnack

Flipsnack lets you upload your PDF and convert it into a flipbook. You can even add custom page numbers so your articles are easier to find. Custom color options are also available. There are a lot of advanced tracking features that let you see who is looking at your magazine and how far they have scrolled. It will also enable you to track the best engagement methodologies that will help you focus on driving more traffic. There are also options of controlling who do you want your magazine to be visible to.

The starter plan starts at $32 per month and goes all the way up to $99 per month for the premium one.

  • ISSUU

A great digital magazine publishing tool for SEO-friendly folks. Import your PDF,  add in your texts, add images and videos. You can automatically add your citations to the article so when people search for specific keywords they’ll automatically be able to find you. The labels and types of metrics do not need any configuration. Publishing is simple with just a few clicks you publish it online where anyone could access it within 2 minutes.

You can also repurpose content and maximize the SEO benefits by uploading your articles, videos, and images to all major social networks: Facebook, Twitter, and LinkedIn.

The Basic plan is free whereas the Optimum Plan goes all the way up to $269/month.

  • Canva

This is the most basic tool that is pretty inexpensive when you compare it to other advanced tools like inDesign. Canva is a design tool that can help you do anything from creating social media posts and infographics, to designing resumes or advertisements. With the drag-and drop feature of Canva it’s very easy for inexperienced who don’t know what they’re doing in inDesign. There are over 50,000 available templates and the basic plan costs just $12.99 per month.

  • FlipHTML5

Flash to HTML5 conversion is now made easy all thanks to the  FlipHTML5. It has over 10+ templates to choose from and the drag and drop feature lets you add your own styling. You can install your publication on any device and monetize it with pay-per-click ads or with FlipHTML5’s advertising services. It allows you to choose your domain and hosting and the user experience is very dynamic and engaging. The built-in analytics and tracking tools enable you to see your visitors, where they are coming from, and what content is most effective.

FlipHTML 5 offers a 14 day free trial followed by which you can start with the starter plan at $49 a month. This goes all the way up to $245 a month.

5 reasons why you should outsource digital magazine publishing

If you’re planning on creating your own digital magazine, why not get some help? There are plenty of services out there that let you create all the content yourself. But they also include options to get assistance with their online magazine maker tools, so if you lack design experience or simply want extra hands for the project – these companies can lend a hand.

But before you rush to hire someone, let’s take a look at some significant benefits of outsourcing:

  • Save time and money

It saves you time and money! You may think all this is easy enough to do on your own but when you factor in design costs and designer salaries – it actually isn’t. And that’s not even mentioning the cost of technology and equipment you would need to do it. So why not spend that money elsewhere?

  • Experience matters

Experienced digital publishing service providers can help take your magazine to the next level. They have years of experience working with various media formats, so they know how to create an appropriate magazine format for your audience. You may be able to make something on your own, but when you work with a team of experienced professionals – it comes out looking way better than if you did it without help.

  • Get it done faster

You can get something done much faster when you work with someone else. Let’s say you’re still designing the magazine yourself and that takes a while, then what? You better have a team ready to handle all the back-end stuff, placeholder articles, and headlines, etc. – because otherwise, your project is dead in the water. Working with a service provider gets you there faster, because they’re prepared for all eventualities.

5. Save yourself some stress

Last but not least, working with someone else is just less stressful! For example, an online magazine maker can save your hide if something goes wrong and you need to fix it quickly – that’s just not possible if you’re doing it all yourself (unless of course, you’ve hired someone to help you). The professionals are there to make your life easier, so use them for this purpose!

Conclusion

Digital magazine publishing can be a gruesome task if you don’t know what you’re doing. It can take up a lot of your time and resources especially if you have to do everything yourself. However, with the right tools, these problems are easily solved giving you more time to focus on other important areas of your business.

Make sure you outsource your services to the right company. To know more, connect at info@suntecdigital.com.

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