Changes made to adapt to new current and future conditions are likely to be stopped or lost. In order to avoid this and, on the contrary, to grow, you must have the ability to invent different and original things, that is, creativity, not only to solve problems or problems that negatively affect the company, but also – to discover new management approaches. You have the opportunity. Explore, build or exploit opportunities to survive and progress.
However, creativity is often assumed to be a legacy of communication in general or advertising in particular, but it is nevertheless something that can and should be applied to all the activities, tasks and administrative functions that occupy us today. For example, expanding customer service, launching new products, improving systems or workflows, finding ways to increase sales, making logistical changes, and much more.
But for that creativity to be truly positive,
Creativity, brands, messaging, media and innovative pricing strategies drive us to develop new ideas and make decisions, explore new opportunities and redefine and solve problems for product distribution and communication. It refers to all strategies, programs, policies, tactics, processes, methods and systems in marketing. Many companies offer original product ideas and/or product design, distribution, logistics, pricing, credit, packaging, merchandising, loyalty plans, events, new forms of communication, purchasing, design, technology, etc. presents. The promotion was successful with technology. Aid, cost, alliance, exhibition, segmentation, promotion, channel, differentiation etc.
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And by spending time and resources to absorb, analyze, interpret and apply the necessary information to obtain the necessary information, they will be able to find creative strategies that will make themselves more competitive in times of crisis to face new conditions. † Uncertainty and globalization. Knowledge plus creativity is the key to success.